If you are thinking of investing in a career as a realtor or have already started doing so, you have certainly asked yourself: where will I win my clients? Notary processes are complex, what if I don’t know all the doubts? And as for financing, which is the best?
The real estate market has several challenges to be faced by its professionals, but with a good preparation and the help of some tools and technologies, they can be overcome.
To prove this, in this post we list some of the most common challenges for the realtor and the best solutions to solve them. Check out!
Prospect customers efficiently
If you are entering an unfamiliar market, or even changing regions or cities to start a new portfolio of properties and clients, prospecting potential buyers is a big challenge.
It is necessary to think, however, that if you go to work at a brokerage, some clients may be referred by other brokers. In other words, the social cycle of which you will be part may also yield good indications.
But since the focus is on technological solutions, you can also invest in social networks to promote your knowledge, differentials and offers. With time and a good job, referrals from satisfied customers and their online performance will come together and bring good results.
Knowing the customer’s profile well
Prospecting is part of the challenge, and what comes next can be as difficult as: knowing exactly what the customer’s needs and priorities are.
When he indicates the characteristics of the property he wants to buy and points out some elements (such as purchasing power), this is easier. But you need to know a lot more than that to guarantee a personalized and irrefutable offer, right?
For this challenge, you can use some tools on social networks, such as questionnaires that would help map your needs or customer management systems, but the reality is that there is no technology that overlaps the direct relationship.
In other words, talk to your potential customer, let them speak, and point out how you want visits and negotiations to be conducted.
If he is more reserved, for example, it is necessary to respect. If you like a lot of information, the ideal is to use all your knowledge to guide you and demonstrate your authority on the subject.
Have agility in closing sales
Real estate purchases involve large amounts, and therefore, customers are more careful in their decisions, right? However, when there is a definition, the realtor needs to be agile so as not to lose the sale.
Knowing all the processes in the registry office, the necessary documents and other formalities is essential. So that you don’t forget any of them, using checklist apps, for example, can help a lot.
Do your financial management
Realtors have variable pay, and despite fixed wages, the most attractive and rewarding are their sales fees and commissions, right?
The point is that, because sales processes are lengthy and directly affected by the country’s economy, realtors often have to deal with months of low earnings.
For this, it is essential to provision amounts for periods with low sales, and, of course, to have very secure control of expenses. There are many personal financial management applications that can help in this regard.
Invest in real estate development and career
This is a challenge that many real estate agents, oddly enough, neglect. Investing in new knowledge and updates are essential measures for career success.
The real estate market is undergoing constant changes. Nowadays, applications like AirBnB allow tenants to close contracts in an uncomplicated way. Real estate funds have also attracted many investors who used to buy real estate.
That is, seeking specialized courses and other knowledge that can add to the relationship with the client is a necessary effort for anyone who wants to shine in the career of real estate broker.
But not everyone is aware of these challenges and solutions. So, share this content right now with your colleagues and show that you would like to grow side by side with them!